Magento

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Magento is an Open Source ecommerce web application launched on March 31, 2008. It was created by Varien, building on components of the Zend Framework. Magento is available under the Open Software License version 3.0. Since version 1.1.7 some parts are licensed under the Academic Free License version 3.0. Magento is a feature-rich eCommerce platform that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento's helps in excellent marketing, search engine optimization and catalog-management creating sites that are tailored to the client's unique business needs. With the invention of Magento, building an ecommerce website takes very less effort along with time and price, it keeps control of development cost and provides lot of flexible features.


Magento is the open-source eCommerce platform that promises to revolutionize the industry. It's modular architecture and unprecedented flexibility means your business is no longer constrained by your eCommerce platform. Magento is total control.


Advantages:

> Through a highly evolved template system of Magento, it is possible to brand a website for the various occasions, events etc.
> Design flexibility: Magento allows you to have a complete control over design of your site and it manages it through the model view controller architected and this means,
> Layered Navigation: Usually with large inventories where each category has got hundreds of products, it really is cumbersome to have all the products in the scope of view, and Magento use several filtering tools to provide faster navigation to products.
> Product comparisons and product tagging features.
> Amazing support community.
> Customer convenience- Magento includes multiple ship-to functionality right out of the box, helping avoid the frustration that can occur when a customer is shopping for multiple people at one time. Superior product search module when compared to competition.
> Marketing promotions and tools
> Multi-lingual support
> Multiple currency payment processing
> Search engine optimization: features like google site map, URL rewrites give full control of URL's act.
> Analytics, reporting and dash board for quick view.
> Extensive CMS: To manage contents.


Magento E-Commerce:


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Magento offers complete flexibility and control over the look, content and functionality of an ecommerce store while development. It provides the functionality for reviews, tags, wish list, compare products and many more. It is integrated with AJAX rich environment technology for facilitating features like one click checkout. It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL. Customer can ship the order to multiple addresses and on site tracking system from customer account. Shipping rate can be easily set per order and per item. It provides the exclusive functionality rating with weight and destination.

Site Management-
> Control multiple websites and stores from one Administration Panel with ability to share as much or as little    information as needed
> Multi-Lingual
> Administration Permission System Roles and Users
> Support for localization
> Fully 100% customizable design using templates
> Support for multiple currencies
> One-Click Upgrades
> Web Services API for easy integration between Magento and any third-party application
> Google Website Optimizer Integration for A/B and Multivariate Testing
> Customer Groups
> Content Management System for Informational Pages
> Mobile Commerce: iphone optimized theme
> Marketing Promotions and Tools:
> Flexible pricing rules with ability to restrict to stores, customer groups, time period, products, and categories
> Free shipping option
> Search engine friendly URL's
> Customer group-specific pricing and group-specific tier pricing
> New Items promotional tool
> URL rewrites
> Send wish list to a friend by email or RSS
> Recently compared Items
> Auto-generated site map
> Send to a friend for all visitors, or registered users only
> Polls
> RSS feeds for new products, new specials and new tags
> Shipping destination addresses with ability to specify per shipping method
> Google site map
> Newsletter management
> Site registration
> Recently viewed products
> Billing addresses with ability to specify per payment method
> Multi-tier pricing for quantity discounts




Checkout:
> One-page checkout
> SSL security support for orders on both front-end and back-end
> Shipping to multiple addresses in one order
> Checkout without account/guest checkout flat rate shipping per order
> Shopping cart with tax and shipping estimates
> Checkout with account to use address book
> Option to create account at beginning of checkout
> Accept gift messages per order and per item
> Saved shopping carts with configurable expiration time
International Support:

> Multi-Lingual
> Support for Multiple Currencies
> Tax rate support
> Includes support for WEEE/DEEE in EU
> ocalization
Shipping:
> Integrated for real-time shipping rates from: UPS, UPS XML (account rates), FedEx (account rates), USPS     and DHL
> Shipping to multiple addresses in one order
> Ability to specify allowed destination countries per method
> On-site order tracking from customer accounts
> Table rates for weight and destination
> Multiple shipments per order
> Flat rate shipping per order/item
> Free shipping

Payment:
> Configurable to authorize and charge, or authorize only and charge on creation of invoices
> Integrated with multiple paypal gateways:
> Integrated with google checkout (Level 2)
> Integrated with authorize.net
> Accept checks/money orders
> Saved credit card method for offline payments
> Accept purchase orders

Order Management:
> View, edit, create and fulfill orders from admin panel.
> Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
> Print invoices and packing slips
> Create re-orders for customers from administration panel.
> Call center (phone) order creation
> Email notifications of orders
> RSS feed of new orders

Customer Service:
> Contact us form
> Feature-rich customer accounts
> Order history with status updates
> Order tracking from account
> Forgot password email from front-end and administration panel
> Order and account update emails
> Create and edit orders from the admin panel
> Customizable order emails

Catalog Management:
> Inventory management with backordered items, minimum and maximum quantities
> Batch import and export of catalog
> Simple, configurable (e.g. size, color, etc.) products
> Batch updates to products in admin panel
> Create store-specific attributes on the fly
> Attribute sets for quick product creation of different item types
> Advanced pricing rules and support for special prices (see marketing tools)
> Media manager with automatic image resizing and watermarking
> RSS feed for low inventory alerts
> Search results rewrites and redirects
> Approve, edit and delete product tags/reviews

Customer Accounts:
> Corder status and history
> Re-orders from account
> Recently ordered items
> Address book with unlimited addresses
> Default billing and shipping addresses
> Wish list with ability to add comments
> Newsletter subscription management
> Product reviews/tags submitted
> Account dashboard for overview of various information.

Product Browsing:
> Multiple images with zoom
> Product reviews
> Related products
> Stock availability
> Multi-tier pricing up sell
> Product option selection
> Grouped products view
> Add to wish list
> Send to a friend with email

Catalog Browsing:
> Layered/ faceted navigation for filtering of products
> Cross-sells, up-sells and related Items
> Ability to assign designs on category and product level (unique design per product/category)
> Filter by product tags
> Product comparisons
> Product listing in grid or list format
> Static block tool to create category landing pages
> Configurable search with auto-suggested terms
> Recently viewed pro ducts
> Recently compared products
> Popular search terms cloud
> Product reviews
> Breadcrumbs

Analytics and Reporting:
> Multiple images with zoom
> Product reviews
> Related products
> Stock availability
> Multi-tier pricing up sell
> Product option selection
> Grouped products view
> Add to wish list
> Send to a friend with email

> Compare Products
> Wishlists
> Google Base Integration
> Google Website Optimizer Integration

Conclusion:

It offers complete flexibility and control over the look, content and functionality of an ecommerce store while development. It provides the functionality for reviews, tags, wish list, compare products and many more. It is integrated with AJAX rich environment technology for facilitating features like one click checkout. It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL. Customer can ship the order to multiple addresses and on site tracking system from customer account. Shipping rate can be easily set per order and per item. It provides the exclusive functionality rating with weight and destination.

From customer point of view: it is 100% search engine friendly and provides full control of URL's rewrite methodology. Magento is compatible with multi language support as well as supports multiple currencies. Administration module is having great functionality for rights or access and any rights can be defined at any user. It allows defining multiple administrators with specific access privileges. Landing page of admin panel is in form of a dashboard providing all vital information of orders, products, and graphical representation on daily, monthly and yearly basis. Admin can create multiple store and easily manage them from admin panel. It provides the strong interface and functionality for reporting.

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